The northern region lies between Myanmar (to the west) and Laos (to the east). Chiang Rai, Lamphun, Lampang and Mae Hong Son are among its principal cities, but among them, Chiang Mai, known as "the Rose of the North," stands as the largest. In addition to being the capital of Thai art and architecture, it is today the country's second-largest city after Bangkok. Its commanding view of Doi Suthep, its proximity to Doi Inthanon National Park and centuries-old temples such as Wat Chedi Luang and Wat Suan Dok make it a city of remarkable cultural depth.

The northern part of Thailand was historically dominated by the Lanna Kingdom, a powerful and influential realm. Its population is largely composed of the Thai Yai, a people who migrated from southern China at the beginning of the first millennium.

Surrounded by mountainous terrain, this part of Thailand enjoys a relatively cool climate. Its geological characteristics and climatic conditions favor the cultivation of strawberries, peaches, lychees and other fruits.

From a tourism perspective, this region ranks among Thailand's must-visit destinations. Travelers discover the region through its sumptuous landscapes, its hill tribe minorities rich in values and history, its verdant forests, its vibrant festivals and its numerous historical monuments. It stands as one of Thailand's most important and compelling tourism destinations.